
SIERRA AGUA
Helping businesses unlock new revenue streams and markets by developing actionable strategies for business expansion, new product development and partnerships
​
We specialise in empowering businesses and entrepreneurs to deploy actionable strategies to optimise market opportunities, secure new partners and investors , and unlock new opportunities for their companies.
With our extensive experience in business strategy, emerging technologies and new product development, we'll collaborate closely with your team to identify how your company can boost its market access and performance.
Regardless of where you are in your business journey, we're here to help you harness the power of AI and emerging technologies to elevate operations, solve challenges and develop new products and partnerships, to take your business further.
HOW WE CAN HELP
SierraAgua is here to support you at every stage of your journey.
​
Whether you're just beginning to explore how AI, data science and emerging technologies can revolutionise your business or you're ready to commercialise a new idea, our experienced team can assist you in finding the right information, partners, and investors to bring your ideas to life.
Here are a few ways we can help your business thrive.

STRATEGY
​We understand that a successful business thrives when it has a clear, actionable strategy in place that aligns the needs of its investors, customers, and teams.
We can work with you to understand the elements your company needs in place to drive success, and take full advantage of how innovative technologies, such as AI and data science, can enhance your operations.
​
Whether you're aiming to transform your entire organisation or focus on specific areas, our customised solutions are tailored to meet your unique needs. Let us guide you on the path to growth and success

PRODUCT
Our team can help you transform your ideas for a new product or service, into a reality
​
Let us guide you in creating a series of initial concepts that you can validate with potential customers, investors, and stakeholders to gather valuable feedback. Together we will refine that feedback into a polished product concept and an actionable design plan, allowing us to navigate the product development process step by step.
​
Our dedicated teams are here to collaborate with you on a tailored product plan that outlines the precise steps needed to launch your product. From the initial concept to scaled deployment and effective marketing, we’ll guide you every step of the. Let's turn your vision into reality together!

PARTNERSHIPS
Having the right partners involved can make all the difference.
​
Our experienced partnership team has helped countless organisations connect with the partners, investors and service providers they need, to accelerate business growth and provide the additional skills needed to succeed..
With our expertise, we guide you in forming valuable connections that will elevate your business to new heights.


OUR TEAM

CHERYL GEORGE
CEO and Co-Founder
Cheryl has over 25 years experience supporting organisations in Australia and around the world to identify the right corporate strategies, partnerships, and product development pathways that will unlock new opportunities and value for their businesses.
Cheryl’s career has included executive level roles spanning industry, government and research, including previously leading commercialisation and business development for CSIRO's digital Innovaton arm, Data61. She has established networks into the Australian and global innovation and venture ecosystems and a deep understanding of emerging technologies, in particular artificial intelligence, having led the establishment of Australia's National Artificial Intelligence Centre housed within CSIRO and development of the Australian Government’s first Artificial Intelligence Roadmap, released in 2019.
As CEO and Co-Founder at SierraAgua, Cheryl works closely with organisations to develop clear, actionable product and technology commercialisation strategies, to help to take their businesses forward.

PROF. PETER LEIHN
Co-Founder
​
Peter has over 30 years experience leading technology research, product development programs and new market engagement strategies, having previously held executive level innovation-focused roles within global companies including HP and Autodesk. Peter was also the founding Commercial Director at CSIRO's Data61, Australia's largest digital innovation and research group. He is currently Professor and Deputy Director at the University of Technology Sydney's Data Science Institute.
As Co-Founder at SierraAgua, Peter draws upon his broad experience in nurturing groundbreaking data science and AI research projects and products from concept to life, and assists entrepreneurs and companies in realising new value from their platforms, products and services.
​

Co-Founder and Principal Consultant